Yes you heard us right, Facebook’s automated subtitle creator is with us at last.

Almost a year after Facebook first rolled it out in the US, it’s finally here.

It’s the feature many social content creators and page admins have been eagerly waiting to get their hands on.

And here at PR Team, it’s left us feeling like a kid on Christmas eve, like the cat that got the cream.

No more awkward SRT files, no more silent movies. You’re one ‘generate’ button click away from easy to read subtitles.

harold lloyd clock

In a world where around 85% of Facebook’s 8 billion daily video views are watched without sound, this could prove to be a game changer.

We know Facebook loves video content and its algorithm prioritises it. Back in 2014 Mark Zuckerberg predicted that within five years “most of Facebook will be video”.

So with the prevalence of video, the majority of which is watched without sound, this is big news for all.

Using voice recognition software the easy to use process allows page admins to review the suggested subtitles and edit before saving to the video.

Facebook video edit

Page admins can review the suggested subtitles snippet by snippet

Here’s a complete how to in less than 20 seconds…

Facebook, we thank you. Now, let’s see how you cope with the nuances of various accents and colloquialisms.

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