When your company scores that all important media coverage it’s vital you maximise its impact. Your social channels are an easy and ideal way to do this.
Public Relations is a disciplined approach that works to influence public behaviour and opinion around your company.
It’s barely a month since United Airline's CEO Oscar Munoz was named PR Week’s communicator of the year. Oh how very, very long ago that must seem for him now. The world has been repulsed not only by the initial incident - the forcible removal of a passenger from an overbooked plane - but by [...]
Writing a press release that appeals to journalists and editors is still a key element of any public relations strategy. In a digital era of continuous communication with customers and clients, the effectiveness of the press release endures. It also remains that journalists are swamped daily with a torrent of pitches on potential stories. Crafting [...]