How to maximise the impact of your media coverage online
When your company scores that all important media coverage it’s vital you maximise its impact. Your social channels are an easy and ideal way to do this.
Five free social media tools that will save you time and money
It’s likely that your businesses is investing more and more in social media, both in terms of resource and spend. With that in mind and because we all love free stuff, here’s five of our favourite free social media tools that will save your business time and money. Landscape Visuals are central to any social [...]
Public Relations v Advertising – explaining the difference
Public Relations is a disciplined approach that works to influence public behaviour and opinion around your company.
The new LinkedIn company page: What it means for you
If LinkedIn has long been part of your firm’s social strategy then changes to the platform's company pages - of which there are close to 5 million worldwide - will not have slipped under your radar. Nor should they have - we all know LinkedIn is a great place to make connections, generate leads, share [...]
United Airlines: From PR crisis to outright disaster
It’s barely a month since United Airline's CEO Oscar Munoz was named PR Week’s communicator of the year. Oh how very, very long ago that must seem for him now. The world has been repulsed not only by the initial incident - the forcible removal of a passenger from an overbooked plane - but by [...]
New appointment at PR Team relishes ‘exciting challenge’
The latest addition to the Derry based PR Team says he is looking forward to the “exciting challenge” of his new role. David Wilson, a former Digital Editor of Johnston Press media group in Northern Ireland, joins the public relations agency in a newly created Head of Digital PR role. “There’s an exciting challenge with [...]
Traditional media matters still
At PR Team we place considered emphasis on maximising social and digital media for your brand but we also realise the importance of traditional news platforms.