When your company scores that all important media coverage it’s vital you maximise its impact. Your social channels are an easy and ideal way to do this.
Public Relations is a disciplined approach that works to influence public behaviour and opinion around your company.
Writing a press release that appeals to journalists and editors is still a key element of any public relations strategy. In a digital era of continuous communication with customers and clients, the effectiveness of the press release endures. It also remains that journalists are swamped daily with a torrent of pitches on potential stories. Crafting [...]