Social media for business is no longer optional
The aim is to be good at business because of social media - not to be good at social media.
Public Relations v Advertising – explaining the difference
Public Relations is a disciplined approach that works to influence public behaviour and opinion around your company.
The new LinkedIn company page: What it means for you
If LinkedIn has long been part of your firm’s social strategy then changes to the platform's company pages - of which there are close to 5 million worldwide - will not have slipped under your radar. Nor should they have - we all know LinkedIn is a great place to make connections, generate leads, share [...]
United Airlines: From PR crisis to outright disaster
It’s barely a month since United Airline's CEO Oscar Munoz was named PR Week’s communicator of the year. Oh how very, very long ago that must seem for him now. The world has been repulsed not only by the initial incident - the forcible removal of a passenger from an overbooked plane - but by [...]