The aim is to be good at business because of social media - not to be good at social media.
Public Relations is a disciplined approach that works to influence public behaviour and opinion around your company.
It’s barely a month since United Airline's CEO Oscar Munoz was named PR Week’s communicator of the year. Oh how very, very long ago that must seem for him now. The world has been repulsed not only by the initial incident - the forcible removal of a passenger from an overbooked plane - but by [...]