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How to write a perfect press release

Writing a press release that appeals to journalists and editors is still a key element of any public relations strategy. In a digital era of continuous communication with customers and clients, the effectiveness of the press release endures. It also remains that journalists are swamped daily with a torrent of pitches on potential stories. Crafting [...]

By |January 24th, 2017|content, public relations|0 Comments

Facebook Live and why it matters to your business

It was once the domain of the expert but live video streaming is now within everyone’s grasp - and it’s a great way of increasing your social media reach and engagement. Launched in January 2016, Facebook Live made easy-to-use live streaming just a click of a button away from its one billion plus users. And [...]

By |January 11th, 2017|content, social media|0 Comments