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How to maximise the impact of your media coverage online

When your company scores that all important media coverage it’s vital you maximise its impact. Your social channels are an easy and ideal way to do this.

Public Relations v Advertising – explaining the difference

Public Relations is a disciplined approach that works to influence public behaviour and opinion around your company.

The new LinkedIn company page: What it means for you

If LinkedIn has long been part of your firm’s social strategy then changes to the platform's company pages - of which there are close to 5 million worldwide - will not have slipped under your radar. Nor should they have - we all know LinkedIn is a great place to make connections, generate leads, share [...]

United Airlines: From PR crisis to outright disaster

It’s barely a month since United Airline's CEO Oscar Munoz was named PR Week’s communicator of the year. Oh how very, very long ago that must seem for him now. The world has been repulsed not only by the initial incident - the forcible removal of a passenger from an overbooked plane - but by [...]

By |April 13th, 2017|media, media relations, public relations|0 Comments

Traditional media matters still

At PR Team we place considered emphasis on maximising social and digital media for your brand but we also realise the importance of traditional news platforms.

How to write a perfect press release

Writing a press release that appeals to journalists and editors is still a key element of any public relations strategy. In a digital era of continuous communication with customers and clients, the effectiveness of the press release endures. It also remains that journalists are swamped daily with a torrent of pitches on potential stories. Crafting [...]

By |January 24th, 2017|content, public relations|0 Comments